Recently, I had to write an article about good luck. Yes! You heard me right. I had to emphasize on how a particular company had taken every possible measure to ensure that their customers got lucky. It was an interesting article to write. 

I learnt during the process that every culture has its own good luck mantras. Most of them have come up with their own good luck charms (something believed to bring good luck) It could vary from an acorn to an elephant. It could be a dreamcatcher or a four leaf clover. A laughing buddha or a horse shoe could do the charm. Hamsa, Jin-Chan, Maneki Neko, Milagros etc are good luck charms from around the world. These symbols were accepted, for whatever reason, as a thing that had the power to make situations favorable. 

These good luck charms have helped people calm their minds. They have helped them to keep striving for what they have always wanted to achieve. Many achievements over the past centuries  would have been attributed to the presence of these good luck charms and many disappointments would have been attributed to the absence of one. 

Numbers, colors, sounds, patterns, we have used all of them to increase our luck quotient. A lot of them have now vanished in the name of superstition. We still have enough to take care of the diverse population that we have around the world. Their origin could be from religious beliefs, folk tales or legends. They have been passed down the generations with a lot of love for luck, if I may say so. 

The presence of a good luck charm definitely increases the belief that we have in ourselves. That increased belief in turn helps us achieve the desired results. Similarly, When we fail, by attributing it to the absence of a good luck charm or the presence of an evil eye, we keep the negativity away from us. We are able to pull ourselves up and try again, this time in the presence of a good luck charm. I chuckled at the thought that we humans just keep looking for reasons to not give up. 

By categorizing some things as lucky charms, we have empowered them to in turn empower us. This thought amused me throughout the time I was writing the article. 

Richard Wiseman , is a professor of psychology at the University of Hertfordshire and a bestselling author of many books including, The Luck Factor. Based on a decade of research, Richard explores why some people live charmed lives and presents techniques to help enhance your luck. 

According to Richard, there are 4 key principles lucky people tend to apply in their lives:

1. Lucky people create, notice, and act upon the chance opportunities in their lives. 
2. Lucky people listen to their lucky hunches.
3. Lucky people expect good fortune.
4. Lucky people turn their bad luck into good.

I look forward to reading this book.

May you discover the power of a lucky charm within you! 

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